Security software sales powered by the free offerings
When it comes to security, nothing seems better when it comes to marketing your product than having a free version to offer. Especially when you’re not the major market share holder, giving products away works miracles. At least that is the hypothesis of a recent DarkReading article.
But is this a new approach? Not exactly. From home user solutions to enterprise class security software, the smartest of the pack have a free version.
And why does this work? Simple. Why trust a sales pitch and a nicely designed demo when you can just download and install the product, test it, see how it works with your current infrastructure, then decide to buy. From one month demos to free, limited editions, this is the miracle of free: real results, real tests, no post-demo surprises.
Check out the success stories on DarkReading for more expamples of how free works in the security field.
