LifeLock Sued By Customers

LifeLock, vendor of a much contested fraud-prevention service has been sued by three very unhappy customers from three USA states. The customers are upset because they feel LifeLock fails to provide the comprehensive protection it adveritses.

As the Register reports, the lawsuits have been initiated by three customers from Mryland, New Jersey and West Virginia. They are targeted against LifeLock ads, in which CEO Todd Davis says he is so confident in the service that he volunteers his Social Security number.

What isn’t mentioned is that on at least 87 occasions, Davis’s Social Security number has been used in attempts to steal his identity, and at least one of those times, the perpetrator was successful.

“It’s further evidence of the ineffectiveness of the services that LifeLock advertises,” David Paris, an attorney suing on behalf of the dissatisfied customers, told the Associated Press. Davis also told AP reporter Jordan Robertson it’s possible that driver’s licenses have been issued to other people in his name as a result of the widespread availability of his personal information. But he ascribes this possibility to flimsy fraud checks used by most departments of motor vehicles, rather than the ineffectiveness of his service.

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